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If consumers can’t see why YOU are the BEST match for their needs and preferences they’ll keep looking… That’s why differentiation is one (of several) very important key to success in selling your beds in a crowded market place such as senior care.
But most care providers aren’t clear about what makes them DIFFERENT form other care providers. In this 30 minutes training videos, you’re going to learn
- 4 ways to differentiate from your competition,
- 2 power tips to help you discover some of your unique talents and strengths, and
- my secret weapon to make my services highly valuable to consumers
You might want to grab pen and paper…
Having taught and consulted with hundreds of new and seasoned AFH providers alike, invariably 8-out-of-10 are at of loss when it comes to understanding and being able to share what makes them different and unique – they just don’t know and don’t really think about it much – let alone realize how important it is to be clear about it.
I visit many very beautiful adult family homes that have several openings – sometimes for months at a time. Some of these care homes are even run by RNs or very experienced CNA’s but this alone is rarely enough to get your visitors to feel compelled to write you a deposit check on the spot… (and yes, that should be one of your goals).
Your aim in this arena should be to learn how to use your professional training, special skills and unique talents as selling points.
I personally went through a very tough time around 2005, losing 7 residents one after another. After spending well over $20,000 in referral fees within a year (and placement fees were 50% at that time, imagine what I would have paid today…) and struggling 2 years to recover. It almost cost me my business – and my sanity!
That’s when I had a light bulb moment; I better learn how to effectively market my adult family homes because what worked pre-2005 no longer does, and I can’t rely solely on placement services. This learning became “The Adult Family Home Marketing Roadmap” course.
Learning to differentiate yourself from your competition can dramatically boost your ability to convert your visitors into buyers.
Just think about when you’re hiring a caregiver; if they all sound the same and have similar experience and credentials, it makes your selection much harder. It’s the one caregiver who stand out in a positive way that makes your hiring decision a snap.
But here is the challenge: most people generally lack enough self-perspective to look at themselves and their business objectively and get meaningful insights about what their unique talents are. As a mentor of mine says, “you can’t see the spinach in your own teeth.”
Learning to standing out and differentiate from your competition by understanding what your “special sauce” is, and what makes you different and unique is a learned skill. As your skill becomes clearer, more refined and practiced overtime your confidence level will grow naturally and automatically.
The most effective way to discover this is to actively engage in a process of self-discovery designed to trigger “ah-ha” moments. That’s why my AFH Marketing Roadmap class is in “workshop” format and 8 hours long – you’re going to get some insights!
As I said in this training video, learning to differentiate from your competition is the tip of the iceberg to help you succeed in your marketing efforts and business success, only 1 section of 1 modules. There are 6 modules in total covering every aspect of your marketing in specific and actionable details.
If you want to really move the needle in your marketing, register for the AFH Marketing Roadmap.
