After my marketing talk at the 2015 Annual Conference, I got this question, “since I plan to be listed on it, should I still have my own website, and why?
In this video , also reveal your client-pool segmentation… (a bit technical, I know… It’ll make sense as we go over it).
- What are the odds that you’ll get referral calls just when you need them most?
- What are the odds you’ll get 2, 3, or 4 referrals if you were to lose several residents in a short period? This is actually the biggest source of financial stress and extended vacancies in adult family homes, causing providers to accept Medicaid even though they can’t can’t afford it.
- Lastly, why investing in your own website is worth its weight in gold.